Brand Story

Taken Wine Company was founded in 2009 when next generation winemaker, Carlo Trinchero, realized his dream to start his own wine label. Growing up in the winegrowing town of St. Helena in the Napa Valley, wine is in his DNA. The wines are made with the simple philosophy: to craft great wines to share with friends. The names (Taken, Complicated, and Available) all tie into social media and are relevant to his generation.

Complicated and Taken Wines.


  • Pinot Grigio
  • Red Blend