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Philippe & Charles Bieler, Winemakers

 

The Bieler family has been producing Rosé from Provence since the 1990’s and under the family name and coat of arms since 2005. Charles Bieler continues the family tradition of winemaking in the south of France

Together we make the kind of wines we’d love to drink.

 

Bieler father & son
Founders & Winemakers

Rosé from Provence

As the oldest wine growing area in France and the world’s largest Rosé specialty region, Provence is the gold standard in Rosé. There are 8 different appellations in Provence but only 3 that you need to know: Côtes de Provence, Aix-en-Provence, and Bandol. Côtes du Rhône Village’s hilly location on the east side of the Rhône means much cooler nights and gentler ripening relative to the valley floor. Aix-en-Provence has higher elevation vineyards than Côtes de Provence. This allows for grapes to be picked 2 weeks later, resulting in gentle ripening and more natural acidity. Bandol is the smallest and most prestigious region in Provence. Rosé from Bandol is typically fuller and more substantial than the rest of Provence.

In 1992, Philippe Bieler founded Chateau Routas in Coteaux Varois – a small appellation in the middle of Provence. The winery focused on Grenache based red blends and rosé. His son, Charles got involved in the mid 90’s when they developed, through unorthodox winemaking and creative marketing and selling, one of the more dynamic rosé brands in America at the time. In 2005 there was a great opportunity to sell the winery and estate and they took it. They founded Bieler Père et Fils that same year they sold Routas and focused 100% on making rosé.

Charles Bieler, based in New York City, is known for being one of the top wine innovators in the industry and began championing rosé in the US market back when it was woefully unpopular. As one of Food & Wine magazine’s “Top 40 Big Thinkers under 40,” Charles continues to be a strong force in the beverage world through his partnerships with Trinchero (Charles & Charles and Bieler Père et Fils) and Gotham Project (the category leader in the wine on tap sector).

Bieler Père et Fils Wine