Our Story
Humble Beginnings and the American Dream
Humble Beginnings and the American Dream
Trinchero Family Wine and Spirits began over 75 years ago as a product of determination and a bit of luck, when Italian immigrant Mario Trinchero and his family left New York in pursuit of a better life across the country in Napa Valley, California.
The family purchased the Sutter Home winery, then one of only 15 wineries in Napa. The entire family—Mario, Mary, and their children Bob, Vera, and Roger—worked tirelessly for many long days and nights to build their business. Their dedication and innovative spirit culminated in Bob Trinchero’s accidental invention of White Zinfandel, a result of a stuck fermentation. The serendipitous creation quickly sold out and became the best-selling wine of its time.
Now one of the largest family-owned wineries in the US, Trinchero Family Wine and Spirits is comprised of more than 50 award-winning wine and spirits brands, distributed globally.
Today, Trinchero Family Wine and Spirits remains deeply rooted in Napa Valley.
Trinchero Family Wine and Spirits is comprised of over 1,000 team members, 4 Northern California tasting rooms and a portfolio of 50+ brands from acclaimed growing regions across California, Washington, Italy, Spain, and New Zealand.
Trinchero Family Wine and Spirits has winery and production facilities across Napa Valley, California Central Coast, and Lodi.
Building Our Legacy: A Timeline
Abreu Alliance
Trinchero family forms strategic partnership with David Abreu.
Partnership with Celler Vall Llach
Trinchero family becomes import partner for Celler Vall Llach, notable producer from Priorat, Spain.
Mario Trinchero
Mario Trinchero appointed as Principal, Vice Chairman, and Sr. Vice President
Solar Panel Installation
Trinchero family furthers sustainability efforts by installation with solar panels across four winery sites.
75 Years of Winemaking
Trinchero family celebrates 75 years of family winemaking in Napa Valley.
Three New Italian Partners
Trinchero family partners with Ceretto, Famiglia Cotarella, and Tenuta Regaleali.
Tres Agaves Joins the Family
Trinchero family acquires Tres Agaves Tequila and Organic Mixers.
Expansion into Italy
Trinchero family expands into Italy with San Polo wines partnership.
Wine Executive of the Year
Wine Enthusiast names Bob Torkelson ‘Wine Executive of the Year’.
Trinchero Family Expands Into Spain
Trinchero family expands into Spain with Finca Allende, Finca Nueva, Quinta Sardonia, and Terras Gauda partnerships.
Partnership with Hanson of Sonoma® Organic Grape-Based Vodka
Trinchero family partners with Hanson of Sonoma® Organic Vodka.
First Harvest at Winemakers’ Studio
First harvest at Trinchero Family’s Winemakers’ Studio—a luxury winemaking facility created at Main Street winery.
Lifetime Achievement Award
Wine Enthusiast honors Bob and Roger Trinchero with Lifetime Achievement Awards.
A New President and CEO
Bob Torkelson appointed President and CEO.
Partnership with Neyers Vineyards
Trinchero family partners with Neyers Vineyards, an esteemed, family-owned, small-production winery based in Napa Valley.
Expanding Luxury Brands
Trinchero family purchases ZIATA, Mason Cellars and Pomelo Wine Co.
Trinchero Central Coast
Trinchero family purchases Trinchero Central Coast in Paso Robles.
The Heritage Collection Launches
Trinchero family establishes the Heritage Collection.
Westside Winery
Trinchero family completes build of Westside winery in Lodi.
Charles & Charles
Trinchero family partners with Charles & Charles.
Trinchero Family Forms a Spirits Division
Today includes Tres Agaves Tequila and Mixers, Hanson of Sonoma® Organic Vodka, Amador Whiskey, and Trincheri Vermouth
Winery of the Year Award
Wine Enthusiast names Trinchero Family Wine and Spirits ‘American Winery of the Year’.
Dynamic Partnership Begins
Trinchero family partners with Joel Gott Wines.
Napa Cellars
Trinchero family acquires Napa Cellars.
A New Winery and Wines
Trinchero family acquires Folie à Deux winery and its Ménage à Trois brand.
Sutter Home Grows
Sutter Home becomes the No. 1 table wine brand in the US, producing 5+ million cases of White Zinfandel annually.
Distinguished Service Award
Wine Spectator awards Bob Trinchero with its Distinguished Service Award for ‘introducing more Americans to wine on the table than anyone in history’.
Acquired Main Street Winery
The Trincheros purchase Main Street winery in St. Helena.
Acquired Montevina Winery
The Trincheros acquire Montevina winery in Amador County.
First Vineyard Property
Trinchero family acquires their first vineyard property.
Original White Zinfandel
Bob Trinchero experiences a ‘stuck’ fermentation, inventing the original White Zinfandel.
Bob Joins His Father
John Trinchero retires from the business, leaving his brother Mario and his family to run the winery. Bob Trinchero becomes the winemaker.
First Harvest
The Trinchero family’s first harvest as they begin operations at Sutter Home.
Trinchero Brothers Move to Napa Valley
Mario’s brother John, then living in California, convinces him to move to Napa Valley and purchase the Sutter Home winery. Mario and his family make the several day journey by train from New York to Napa Valley.
Mario and Family Immigrate to New York City
Mario Trinchero immigrates from Italy to New York City and becomes a successful bartender at the Waldorf Astoria. He and his wife Mary have three children: Bob (born 1936), Vera (born 1938), Roger (born 1946).
