Ménage à Trois — the wine brand widely credited with creating the wildly popular $10 California Red Blend category — today announced its first-ever TV advertising campaign. The 30-second commercial set to debut on Nov. 19 will garner 200 million impressions throughout the holiday season. Airing on Bravo, Food Network, HGTV, TLC and Lifetime networks plus Roku streaming devices across prime time, daytime and weekend dayparts, the commercial is set to resonate with Millennial and older Gen Z female audiences and fuel the brand’s impressive 20 percent growth seen over the past six months.
Joel Gott Wines, an award-winning portfolio of elegant, balanced and affordable wines, continues to expand its philanthropic commitment through the ‘Gott for Good’ initiative by helping provide 1.5 million meals to 200 local food banks, pantries, and other community-based meal programs nationwide from now through December 31, 2020. The brand’s support will help provide 1.5 million meals to families in need across the country.
Sutter Home Family Vineyards, creator of the nation’s longest running burger contest, today announced Susan Mason of Puyallup, Washington as the Grand Prize Winner of its annual Build a Better Burger® Recipe Contest, an American tradition since 1990. Sutter Home awarded Mason with a $30,000 cash prize after three culinary judges tasted and declared her Happy Apple Day Swiss Burger the winner.
Sutter Home Family Vineyards, a longtime champion in the fight against breast cancer, announced today the winery’s renewed commitment to fighting breast cancer with the 20th annual Sutter Home for Hope campaign. As one of America’s first wine companies to make a commitment to breast cancer research, treatment and education, Sutter Home has contributed more than $1.5 million to the cause over the past 20 years.
Bandit Wines, the wine brand designed with exploration in mind, today announced its $104,000 donation to environmental nonprofits within the 1% for the Planet network. The donation follows Bandit Wines’ July 2019 commitment to donating one percent of annual sales to the 1% for the Planet organization’s network of nonprofit partners – each banded together to preserve the beautiful American landscapes that keep Bandit fans exploring. In further support of the cause, Bandit Wines today announced a Wine Seltzer line comprised of Rainier Cherry and Honeycrisp Apple offerings, both donning the 1% for the Planet logo and contributing to next year’s donation.
Trinchero Family Estates today announced the acquisition of Tres Agaves Tequila and organic mixers from Tres Agaves Products, LLC, a partner since 2012. Tequila continues to grow exponentially in retail, making the acquisition an important one for Trinchero Family Estates, the world’s second largest family-owned winery. Chief Executive Officer and President Bob Torkelson commented, “Based on the tremendous growth in the Tequila category, we are excited about continuing our work on the brand, and we appreciate the support of founder Barry Augus and his team throughout the duration of our partnership.”
Sutter Home Family Vineyards today announced the expansion of its portfolio with a line of 3L box offerings. Each $18 SRP, Sutter Home Chardonnay, Cabernet Sauvignon and Pinot Grigio are now shipping in the bag-in-box format nationwide. This move meets consumer demand for the $800 million segment, currently up 22 percent; the 3L box format is now the third largest size segment in the wine category and delivers more revenue than the 187mL, 250mL, 300mL, 375mL and 1L segments combined.
Trinchero Family Estates today announced that San Polo wines of Montalcino has selected Trinchero Family Estates to be its sales and marketing partner in the United States, effective July 2020. TFE will apply its salesforce and valued distributor and customer relationships to continue to grow the Allegrini family brand’s success in the U.S.
ST. HELENA, Calif., June 2, 2020 – Joel Gott Wines today announced a label-activated experience that brings the brand to life at home and on the shelf. The web app uses label recognition technology to provide vintage and varietal-specific content – all without downloading a smartphone application. Customers can unlock exclusive videos, recipe pairings and vintage notes by texting GOTTWINES to 586828 or scanning a QR code, then scanning a bottle of Joel Gott Wines with a smartphone camera.
Consumers may then opt to save unlocked content to their phones for future reference while maintaining access to continuously refreshed resources within the Joel Gott Wines web app.
Del Mar Wine Seltzer today announced its entry into the wildly popular $1 billion1 hard seltzer category with a unique wine-based offering made in Napa Valley from premium California grapes. Black Cherry, Grapefruit, White Peach and Watermelon flavors are debuting in 355mL cans sold in four-packs for $8.99.