Bieler Père et Fils

The classic Provence Rosé profile is what every serious winemaker around the world attempts to mimic and for good reason.

Brand Story

In 1992, Philippe Bieler founded Chateau Routas in Coteaux Varois – a small appellation in the middle of Provence. The winery focused on Grenache based red blends and rosé. His children, Charles and Mira got involved in the mid 90’s when they developed, through unorthodox winemaking and creative marketing and selling, one of the more dynamic rosé brands in America at the time. In 2005 there was a great opportunity to sell the winery and estate and they took it. They founded Bieler Père et Fils that same year they sold Routas and focus 100% on making rosé.

The dry rosé category has developed quickly over the last handful of years, though the Bieler family has been banging away at it for a decade plus. Dry rosé not only remains one of the fastest growing wine segments in the US wine market but has even accelerated further this past year and Provence, France remains the standard for what consumers are buying and drinking.

About Charles Bieler:
Charles Bieler, based in New York City, is known for being one of the top wine innovators in the industry and began championing rosé in the US market back when it was woefully unpopular. As one of Food & Wine magazine’s “Top 40 Big Thinkers under 40,” Charles continues to be a strong force in the beverage world through his Three Thieves partnership with Trinchero, Gotham Project (the category leader in the burgeoning wine on tap sector), Bieler Père et Fils, and Sombra (an artisanal Oaxacan mezcal he co-founded).


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